Branding Swoon Stationary
Swoon Stationery offers personalized and wedding stationery. Their target audience is mainly for young adult women, so a soft color palette was used. To appeal to all style types, ages, and genders, I paired a sans-serif font with a heart logo so it was minimal and clean looking. This provided just the right amount of feminine touch. Achieved, was the modern soft look they were going for. Produced was their logo, business cards, letterhead, business envelopes, as well as other matching promotional pieces for their company.
