I am currently the Creative Services and Brand Manager at Xylem for our Marketing Americas team. I am very proud of the work I have done and love the support and passion to always keep pushing forward to greatness.
My daily tasks include managing incoming creative services requests and directing them to the correct team member(s), project and resource management, vendor relations (budget, print-on-demand, creative agencies, exhibit house), monitoring and providing guidance on the brand to the business units as well as developing marketing materials for sales, social, web and events.
ADOBE: Ps, Ai, Id, Au
While at Sysomos I provided a complete rebrand of the company before being acquired by Meltwater in 2020. This included new brand guidelines with logo, color palette, typography, presentations, resources, and more. My day-to-day tasks focused heavily in sales assets where I was able to take the rebrand further and develop new styles of eBooks, tip sheets, case studies, web banners, brochures, infographics as well as graphics for our trade shows and user summits.
ADOBE: Ps, Ai, Id
DELTA
Campaign working with LPS (Leadership in the Public Sector) to promote their online bachelor degree completion program as well as certificate program targeted towards adult students wanting to continue their education out of the military or advance from community colleges. A complete branding overhaul took place and a new look was created. What was before unorganized and unpleasing to the eye, now portrays a clean modern look much representative of the NC State feel. Approach, design, and layout is consistent throughout the pieces making this a strong presence when visiting campuses or military bases.
The campaign includes: 11" x 17" Poster, Brochure, Magazine Ad (published in Stars & Stripes), as well as 3 Flyers
ADOBE: Ps, Ai, Id
BRANDING
Revelry Barber and Shave Shop opened in January 2018 in downtown Fuquay-Varina. I was presented with the vision of a traditional barber shop with a slight edge. They were not interested in just a barber shop, but a place in which a community could gather and enjoy each other’s company over a beer… and of course leave looking even more dapper than when they arrived.
Vintage barber graphics and hops details in warm contrasting tones were used to bring this brand to life.
ADOBE: Ai
Parks and Recreation
Designed promotional print and digital web material for yearly festivals & events.
ADOBE: Ps & Ai
URG, an air sampler technology manufacturer, works with the EPA, universities and other government agencies worldwide. While at URG, I redesigned their extensive line of operation manuals, cut sheets, maintenance documents, data sheets, catalog, website, and business cards.
ADOBE: Ps, Ai, Id
PRODUCE BROCHURE
PRODUCE, an Improve Care Now study, examines how nutrition impacts pediatric patients with IBD. Their goal was to create a brochure explaining what this study is, why this specific diet, diet specs, and more. Until now, all they have been able to provide their patients were flyers created in Word.
They are now able to offer a professional brochure to inspire parents and children to get involved in this study. The crisp blue and green scheme partners with colorful images representing the diet. The information has now been formatted in easy-to-read sections allowing readers to fully process the information at hand.
COMBINE LOGO
The COMBINE Trial is a study focusing on treatment for children with Crohn’s disease supported by Improve Care Now.
The COMBINE logo was designed to compliment the existing Improve Care Now and PRODUCE logos. To keep it looking like a family, the same colors and similar font was used. The “I” represents a thriving child receiving treatment in this trial.
Improve Care Now and PRODUCE logos were designed prior to my involvement.
ADOBE: Ai & Id
REALTOR WEBSITE TEMPLATE
This site template was designed to be used as a pre-designed theme in which clients can choose and customize to their branding. Careful consideration went into the making of this design - this ranged as to which section would best serve for generating leads, cut bounce rate, and keep the viewers visually interested.
PRDC BRANDING
Created for PRDC Properties, the PRDC logo, property logo, colors, and other branding materials were used to create these pieces. Attention to detail was a must to use throughout so branding was consistent and evident. All pieces offer a clean layout and use of contrasting colors to represent the brand.
PRDC and Parkside logos were designed prior to my involvement.
ADOBE: Ps and Ai
CAMPAIGN
The GMO-No Campaign was started to bring awareness to the community regarding the use of GMO's (Genetically Modified Organisms) in our food and to bring light to their effects on people's health as well as the environment. The logo and all other items created for them was designed to focus on the younger generation. Their goal is to change eating habits early and to provide education throughout the campaign. Their branding is modern, but playful, with the carrot replacing the "I" in Initiative.
Items created include: logo, letterhead, business card, mailing envelope, poster, banners, magazine ads, as well as promotional items.
ADOBE: Ps & Ai
These postcards were inspired by Pantone ("world-renowned authority on color and provider of color systems") and how we could use them to represent us as a person as well as a designer. I decided to pair this with my favorite season Fall, so “FALLing for Pantone” was created. All four postcards use three Pantone color combinations, imagery, and original taglines. The images were first edited in Photoshop using tritone-color mode before being brought into InDesign for layout. I steered clear of typical fall color combinations and brought them to life with fall puns to catch the buyer’s attentions. They were then printed on a heavy, single coated card stock.
ADOBE: Ps & Id
This portrait was created primarily using Adobe Illustrator and then finished in Photoshop for more realistic shading. Special attention to detail mixed with fun shapes helped bring to life the true character of this pup's personality. Preliminary sketches were done beforehand of the photograph, brought into illustrator, and then the pen tool was used to trace over.
ADOBE: Ps & Ai